VC Fund Investments

B2B marketing SaaS platform Highperformr raises $3.5 M

MoneyControl  

Highperformr , a Chennai- and US-based marketing SaaS platform has raised USD 3.5 million in seed funding in a round led by VH Capital (Venture Highway), with participation from Neon Fund and DeVC India. The round also saw participation from angel investors including Shan Krishnasamy - co-founder and former CTO of Freshworks; Sidharth Malik, CEO of CleverTap; Suman Gopalan of Unitus Capital; Arvind Parthiban, CEO and co-founder of SuperOps; Alok Goel, CEO of DriveTrain; and Tarkeshwar Thakur, CTO of DriveTrain.Co-founded by former Freshworks executives Srivatsan Venkatesan and Ramesh Ravishankar, the firm plans to use the new funds to step up R&D to develop native AI capabilities. Highperformr claims to integrate social media management, lead generation, and customer relationship management, all enhanced by the power of large language models (LLMs).

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