PE-VC Fund Investments
Baby products brand R for Rabbit attracts $27-M from Filter Capital, 3ONE4; Xponentia to exit
Ahmedabad-based D2C baby products brand R for Rabbit is raising INR 110 crore (around USD 13 million) primary capital in a Series B round led by Filter Capital (INR 70 crore), with participation from 3ONE4 Capital (INR 40 crore). The company is to issue 1,839 Series B CCPS at INR 5,98,202 per share to raise the sum at a post-money valuation of INR 850 crore (USD 100 million).Additionally, the company also facilitated a secondary transaction, enabling early investor Xponentia Capital to fully exit with INR 120 crore. The secondary purchase was led by 3ONE4 Capital. Xponentia has reportedly earned a 3X return on its investment in 2021.Post this round, 3ONE4 Capital has emerged as the largest external stakeholder with a 14.12% stake, followed by Filter Capital at 10.6%. Co-founders Kunal and Kinjal Popat collectively retain 69.2%.Founded by duo Kunal Popat and Kinjal Popat, R for Rabbit sells products for children, including strollers, car seats, and high chairs. The company has more than 2,000 offline channel partners and claims to have a customer base of more than 5 million parents.
Between Aug 2021 and Mar 2023, R for Rabbit had attracted about USD 7 M from Negen Capital and Xponentia Capital.
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