Private Equity PE-VC Fund Investments
Bajaj Finance acquires 5% stake in video content platform TrueFan AI
Source Inc42 (opens in a new tab)
Pune-based Bajaj Finance, the non-banking financial company (NBFC) arm of Bajaj Finserv, has acquired a 5% stake in the Gurugram-based AI video generation platform TrueFan AI .Founded in 2020 by Nimish Goel and Devender Bindal, TrueFan AI originally operated as a celebrity engagement platform before pivoting to enterprise AI in 2024. The company now assists enterprises in generating personalised videos through the use of AI avatars and celebrity content.Bajaj Finance intends to integrate TrueFan AI’s video generation technology to support its marketing, multilingual communication, employee training, and customer onboarding processes.
Company website ↗ (opens in a new tab)
Between Aug 2020 and Apr 2026, TrueFan had attracted about $ 21 M from Blume Ventures, Mayfield, RAAY Global Investments, Saama Capital, Secocha Ventures, Unilazer Ventures, Z3Partners, 3Lines Venture Capital, Baring India, IAN Fund, Others.For FY25, TrueFan had reported about INR 17 Cr in Operating Income and about INR 9 Cr in Net loss.