Private Equity

PE-VC Fund Investments

Beauty and personal care brand ClayCo raises Rs.30-Cr from Twenty Nine Capital

Inc42  

Mumbai-based D2C (direct-to-consumer) beauty and personal care brand ClayCo Cosmetics has raised INR 29.99 crore (approximately USD 3.3 million) in a Series A funding round from London-based Twenty Nine Capital Partners V Limited Partnership. The startup allotted 1,529 Series A non-cumulative CCPS of face value INR 50 each at a premium of over INR 1.96 Lakh to the investor.Founded in 2023 by Niharika Jhunjhunwala, ClayCo’s products include cleansers, moisturisers, face washes, serums, masks, polishers, glow essences, and sponges, made available through the company’s website, e-commerce marketplaces such as Amazon, Nykaa, Myntra, and Tira, and quick commerce platforms like Zepto and Blinkit.

In Sep 2024, ClayCo had attracted about USD 2 M from Unilever Ventures and others.For FY24, ClayCo had reported about INR 5 Cr in Operating Income.