Fund News
Beauty e-tailer Purplle raises $33-M from Paramark, others; turns unicorn
Purplle, a Mumbai-headquartered online beauty and personal care products retailer, has raised USD 33 million from Paramark Ventures at a valuation of USD 1.1 Billion - making it India's latest unicorn. Existing investors Premji Invest, Blume Ventures and Kedaara Capital also participated in the round. Purplle, with a strong presence in non-metros, claims to have seven million monthly active users and over 1,000 brands on its platform, including five private labels. The company will use the new funds for marketing, advertising, and strengthening brand and technology.
From the Venture Intelligence PE-VC Deal Database: Between Aug-2013 and Oct-2021, Purplle had raised over USD 260 M from Sequoia Capital India, PremjiInvest, Blume Ventures, Kedaara Capital, Verlinvest, Blume Ventures, JSW Ventures, Goldman Sachs, Spring Marketing Capital, BlackSoil Capital, IvyCap Ventures, Dream Incubator, NB Ventures, AET Fund, Mountain Pine Capital, Others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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