Private Equity PE-VC Fund Investments
Beauty products quick commerce firm Firi attracts $3-M led by 360 ONE Asset
Source Firi (opens in a new tab)Economic Times (opens in a new tab)
Gurugram-based quick commerce company Firi has raised USD 3 million in a funding round led by 360 ONE Asset. The round included participation from Better Capital, CRED founder Kunal Shah, and other angel investors.Founded in 2026 by former Uber India executives Vivek Madani and Karishma Rathaur, Firi operates a curated marketplace for beauty and personal care products. The company analyses product reviews and consumer information before listing items on its platform.It plans to use the fresh capital to expand its presence into makeup, fragrances, and other beauty categories. Additionally, the company intends to increase its number of dark stores in Gurugram before expanding operations into other cities.