VC Fund Investments

Beauty-tech player Kult raises $20-M from M3M Family Office, Venture Catalysts

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Thane-based beauty-tech platform Kult has raised USD 20 million in its Series A round led by Payal Kanodia and Aishwarya Bansal from the M3M Family Office, with participation from Venture Catalysts.Founded by Karishma Singh and Ruchika Pallavi, Kult offers personalised skincare recommendations. It features a visual catalogue that displays products on a variety of Indian skin tones, helping users discover and choose products.The proceeds will be used to accelerate the startups' growth. The firm intends to onboard 700 premium products from around the world and process over 10,000 orders per day by the end of 2025. The company will also hire more than 200 professionals across sourcing, engineering, product development, and user experience.

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