Bollywood actor Neha Dhupia backs D2C dinnerware brand BlackCarrot
Bollywood actor Neha Dhupia has picked up an equity stake in Mumbai-headquartered D2C (direct-to-consumer) dinnerware brand BlackCarrot. As part of the deal, Dhupia has also been onboarded as a brand ambassador of the startup.Founded by the father-son duo of Yadupati Gupta and Vishal Gupta, the D2C dinnerware brand sells items such as stoneware, glassware and stainless-steel cutlery.The startup, which claims that its unique selling proposition (USP) lies in its health-conscious products, has over 71 SKUs (stock-keeping units). The firm is yet to raise any institutional funding.
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