Thursday, 8 October 2026
Venture Intelligence News

Private Equity Other Private Equity/Strategic Investments

Casual wear brand Wrogn gets Rs.125-Cr from Aditya Birla's TMRW unit

Source Economic Times (opens in a new tab)

TMRW house of brands, an Aditya Birla group venture, has invested INR 125 crore in Accel India- and cricketer Virat Kohli-backed Wrogn . Founded in 2014 by the brother-sister duo of Anjana and Vikram Reddy, Wrogn is a youth brand in the casual wear space.

Company website ↗ (opens in a new tab)