Chef Pankaj Bhadouria invests in agri-tech firm Greenday’s nutrition brand

Lucknow-headquartered agritech startup Greenday’s FMCG brand Better Nutrition has received an investment from chef Pankaj Bhadouria. Founded by Prateek Rastogi and Aishwarya Bhatnagar in 2017, Greenday incentivises farmers to grow nutrition-dense crops enriched with essential micronutrients such as iron, zinc, vitamin A, and vitamin D. It aims to leverage Bhadouria’s culinary expertise to develop innovative biofortified food products catering to health-conscious consumers.The company recently raised an investment from badminton player PV Sindhu.