Clean-label beverage brand Sorry Sugar raises $1-M led by Dhanuka family and Amishi London

New Delhi-based Sorry Sugar has raised USD 1 million in a seed funding round led by the Dhanuka family and Amishi London.Founded in 2026 by Deepak Pathak, Kunal Verma, Shashank Sherawat and Saiyam Malik, Sorry Sugar was incubated by Palash Arneja and Wolfpack Labs. It offers coffee-based beverages including Hazel Almond Latte, Silk Chocolate Mocha, Sea Salt Caramel, French Vanilla Cloud, and Butter Gooey Toffee, all of which are sweetened with monk fruit and contain no added sugar. The company currently operates three offline stores across Gurgaon and Delhi and is scaling its distribution through direct-to-consumer, quick-commerce and offline retail channels.The company plans to use the capital to expand its online and offline presence and accelerate new product launches.