PE-VC Fund Investments
Coloured contact lens maker Peep Beauty raises Rs.12-Cr led by Sadev Ventures
Peep Beauty has raised INR 12-Cr in a pre-seed funding round led by Sadev Ventures. The round saw participation from ISV, iSeed and TDV as well as other angel investors including Gaurav Khatri of Noise, Roman Saini of Unacademy, Puneet Gupta of Astrotalk, Dhruv Bhasin of Arata, and Arjun Vaidya of V3 Ventures. Actor Triptii Dimri has joined the company as a co-founder and investor. Venture builder UBR x DISRPTVE acted as advisor for the transaction.Founded earlier this year by former Keventers co-founder Aman Arora, the company operates as a direct-to-consumer (D2C) brand offering a portfolio of coloured contact lenses and liquid eyeshadows. The company plans to sell its products through its own platform while increasing brand visibility across e-commerce and quick-commerce marketplaces.
In Mar 2026, Peep Beauty had attracted about $ 3 M from Sadev Ventures.
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