Thursday, 8 October 2026
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Consumer durables brand Lifelong Online raises $13-M from existing investors

Source Inc42 (opens in a new tab)

Gurugram-based D2C consumer durables brand Lifelong Online has raised USD 13 million (INR 114 crore) from existing investors, including Hero Group promoter Sunil Kant Munjal, Tanglin Ventures and others, at a post-money valuation of USD 500 million (INR 4,000 crore)Founded in 2015, Lifelong sells products across two major categories: Sports and Fitness (personal grooming lifestyle and self-care products) and Home Solutions (kitchen and home essentials, home improvement tools, electronics, and baby care).

Company website ↗ (opens in a new tab)

In Apr-19, Lifelong Online had attracted about USD 5.73 M from Tanglin Venture Partners and others.For FY24, Lifelong Online had reported about INR 380.12 Cr in Operating Income and about INR 62.96 Cr in Net Loss.