Consumer goods startup Palette Brands raises $2-M led by Rockstud Capital

Bengaluru-based consumer goods startup Palette Brands (erstwhile White.Inc) has raised around USD 2 million (approx INR 16.4 crore) in a pre-Series A round led by Rockstud Capital along with existing investors including IPV and Dholakia Ventures as well as angel investors Stoffer Anko Norden and Apurva Salarpuria. The fresh funds will be used to launch Ember, a cookware brand.Founded in 2022 by Siddharth Gadodia, Young Yun, Himanshi Tandon and Bret Recor, the startup has a drinkware brand Unbottle and an Apple accessories brand Totem under its umbrella, among others.