Consumer intelligence platform Nudge raises funding led by Adani family office

Bengaluru-based Nudge has raised capital from the Adani Family Office, Jhaveri Credits and Capital Ltd, and various other family offices, alternative investment funds, and private investors from India and Dubai.Founded in 2023 by Meet Shah, Nudge (previously known as BeBetta) operates a rewards-led commerce and consumer intelligence platform. The platform allows users to scan purchase receipts from categories including grocery, retail, dining, and pharmacy to earn rewards. For enterprise clients, the firm converts this receipt information into item-level data to track consumer purchasing habits across online and offline channels.The company plans to use the capital to increase the density of its purchase panel, launch paid brand-intelligence products, and expand its receipt-based model into the Middle East & North Africa (MENA) and Southeast Asia.