PE-VC Fund Investments
Creator commerce platform Wishlink raises $17.5 M led by Vertex Ventures
Gurugram-based creator commerce platform Wishlink has raised USD 17.5 million in its Series B funding round, led by Vertex Ventures Southeast Asia & India, with participation from existing backers Fundamentum and Elevation Capital.Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink connects content creators, consumers, and e-commerce brands. The platform enables consumers to discover and purchase products recommended by their favorite creators directly from e-commerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Meesho and Shopsy. The company claims to currently report over 40,000 monthly active creators on its platform, producing more than 300,000 pieces of content each month.Wishlink plans to allocate the fresh capital towards building new editing and monetisation tools for creators, developing deeper performance intelligence for brands, and streamlining the purchasing journey for consumers. The funds will also be used to expand the company's sales and tech teams to acquire more brands and creators.
Between May-22 and Feb-24, Wishlink had attracted about USD 10 M from Fundamentum, Elevation Capital, RB Investments, Shastra VC and Others.For FY25, Wishlink had reported about INR 54 Cr in Operating Income and about INR 19 Cr in Net Loss.
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