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Cricketer Jonty Rhodes backs sports and fitness brand UpUrFit

Business Standard   UpUrFit  

Former South African cricketer Jonty Rhodes, has joined Mumbai-based sports and fitness brand UpUrFit as a strategic investor and brand ambassador.UpUrFit, co-founded by Munish Vig and Vikram Gunjal, develops performance-focused products aimed at athletes and fitness-conscious consumers. UpUrFit ’s offerings span recovery, hygiene, and nutrition categories, emphasising clean-label ingredients and functional efficacy for India’s growing fitness market.