Customer data platform FirstHive raises funding from Mela Ventures

Bengaluru-based FirstHive, a Customer Data Platform, has raised a round of funding led by Mela Ventures. Arka Ventures, New Wave Partners, InfoEdge Ventures and angel investors including Amit Midha (President of Dell Technologies, APAC) have also backed FirstHive. FirstHive will continue to invest in existing geographies while expanding its presence across various geographies (including India, North America, Middle East and SEA) in the B2C large enterprise marketplace.