Angel Investments

Customer loyalty startup Reelo raises $1-M from Gokul Rajaram

Economic Times  

Ahmedabad-based customer loyalty and marketing startup Reelo has raised USD 1 million from Gokul Rajaram, a Silicon Valley- based angel investor. Reelo plans to use the fresh capital for ramping up hiring across all departments, expanding its footprint in global markets, and enhancing its artificial intelligence and machine learning capabilities.Founded in 2017 by siblings Prit and Parin Sanghvi, Reelo offers a suite of marketing tools designed for small and mid-sized businesses. By integrating its platform with point-of-sale (PoS) billing software used by these businesses, Reelo enables them to gather customer data. The platform then automates marketing strategies and introduces loyalty programs aimed at customer retention and for generating other insights.Reelo claims to have onboarded over 17,000 businesses on its platform, engaging with over 16 million customers.

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