Liquidity Events
D2C beauty brand MyGlamm acquires lifestyle content platform ScoopWhoop
Good Glamm Group, which owns direct-to-consumer beauty brand MyGlamm, has acquired Delhi-based digital media and lifestyle content platform ScoopWhoop. The acquisition marks the group's entry into the content-to-commerce segment in the fast-growing men's grooming category. Founded in 2013, ScoopWhoop Media creates lifestyle and pop culture content across its online, mobile, and social channels. The brand's target audience is aged between 13 and 35 years. ScoopWhoop will continue to work as an independent brand and media house within the Good Glamm Group. ScoopWhoop's digital assets generate 1 billion monthly impressions and engage over 100 million users. More than 60% of ScoopWhoop users are men. Earlier this month, MyGlamm acquired The Moms Co with an eye to build a content-to-commerce platform. In August, it acquired BabyChakra, a parenting platform and community.
From the Venture Intelligence PE-VC Deal Database: Between Sep-14 and Dec-17, ScoopWhoop had raised funding from Kalaari Capital, Blume Ventures, AdvantEdge Partners and Bharti SoftBank. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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