VC Fund Investments
D2C beauty brand Pilgrim attracts Rs.200-Cr
Mumbai-based direct-to-consumer (D2C) beauty and personal care brand Pilgrim has attracted INR 200 crore through a mix of primary and secondary funding. The round was led by existing investor Narotam Sekhsaria Family Office (NSFO) and saw participation from Vertex Ventures SEA, Sattva Family Office, and Mirabilis Investment Trust. New investors Vertex Growth Fund and Anicut Equity Continuum Fund also joined the round.Pilgrim plans to use the primary funds to expand its offline distribution, strengthen research and development (R&D) capabilities, and enhance its omni-channel presence. The company said it aims to achieve an annual revenue run rate (ARRR) of INR 1,000 crore by the end of 2025.Founded in 2019 by Gagandeep Makker and Anurag Kedia, Pilgrim offers over 250 products across haircare, skincare, makeup, and fragrances, selling through both online and offline channels. Its products are available on its website, mobile app, and platforms like Amazon, Nykaa, Flipkart, Zepto, Blinkit, and Instamart, serving over a million customers monthly.
Between Jun-21 and Aug-24, Pilgrim had attracted about USD 35 M from Fireside Ventures, Mirabilis Investment Trust, Narotam Sekhsaria Family Office, Vertex, Rukam Capital and Others.
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