VC Fund Investments
D2C beauty products brand Earth Rhythm attracts $8-M Series A from Nykaa, Anicut Capital
Gurgaon-based Earth Rhythm has raised $8 million (INR 61 crore) in a Series A round led by publicly listed beauty products E-Commerce firm Nykaa, with participation from existing investor Anicut Capital. Nykaa has picked up a 18.5% stake in Earth Rhythm for INR 41.65 crore. Earth Rhythm has reported a revenue (unaudited) for FY22 of INR 18.56 crore (vs INR 5.63 Cr in FY21).
From the Venture Intelligence Angel Investments Database: In July-2021, Earth Rhythm had raised USD 1.2 million in seed funding from Anicut Angel Fund. Earth Rhythm offers professional-grade products in haircare, skincare, and makeup lines, which are said to be safe, non-toxic, sustainable, and biodegradable.
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