D2C brand aggregator GOAT raises $21-M from BlackRock, Mayfield, NB Ventures

Bengaluru-based D2C (direct-to-consumer) rollup e-commerce startup Goat Brand Labs has raised USD 21 million (around INR 175 crore) from BlackRock, Mayfield and NB Ventures.The House of Brands company will use the funds to fuel the growth of its portfolio brands, including Chumbak, trueBrowns, The Label Life, Pepe Jeans Inner Fashion, Voylla, Petcrux, and Nutriglow.