PE Fund Investments
D2C brand aggregator GOAT raises $21-M from BlackRock, Mayfield, NB Ventures
Bengaluru-based D2C (direct-to-consumer) rollup e-commerce startup Goat Brand Labs has raised USD 21 million (around INR 175 crore) from BlackRock, Mayfield and NB Ventures.The House of Brands company will use the funds to fuel the growth of its portfolio brands, including Chumbak, trueBrowns, The Label Life, Pepe Jeans Inner Fashion, Voylla, Petcrux, and Nutriglow.
Between Jul 2021 and Jun 2022, Goat Brand Labs had raised over USD 68 M from Winter Capital, Mayfield, Tiger Global, Flipkart, Nordstar, Rockstone Ventures and Better Capital.
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