D2C brand Earth Rhythm raises $1.2-M from Anicut Angel Fund

Gurugram-based clean beauty personal care D2C brand Earth Rhythm has raised USD 1.2 million in seed funding from Anicut Angel Fund, the equity arm of Anicut Capital. The seed funding will help the company to strengthen its efforts in R&D, and for product development, clinical trials, marketing, and team expansion. Earth Rhythm offers professional-grade products in haircare, skincare, and makeup lines, which are said to be safe, non-toxic, sustainable, and biodegradable.