D2C brand The Pant Project raises $4.25-M led by Sorin Investments
The Pant Project , a Mumbai-based direct-to-consumer (D2C) fashion brand focused on custom-made and ready-to-wear pants for all occasions, has raised USD 4.25 million in a Series A round led by Sorin Investments. The round also saw participation from MGA Ventures, Huddle, Dexter Ventures, Indian Silicon Valley, as well as angel investors including Arjun Vaidya, Avni Biyani, Nikhil Bhandarkar, and Vijay Taparia. Dexter Capital Advisors was the exclusive financial advisor to The Pant Project for this transaction.The Pant Project was founded in 2020 as a digitally native brand by Dhruv Toshniwal and Udit Toshniwal, with the aim of providing custom-made pants for all Indian body sizes. In 2023, it adopted an omnichannel strategy while also foraying into ready-to-made pants. With options for both men and women, the brand offers pants across 250+ styles.
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