D2C branded merchandise seller A47 raises funding from Aditya Pittie

Mumbai-based D2C (direct-to-consumer) brand A47.in has raised funding from Aditya Pittie. The funds are expected to fuel the firm’s expansion into new categories, collaborations, physical retail, and marketing.Owned by Black White Orange, a brand licensing and IP management company, A47.in was bootstrapped for the initial 2.5 years after launching ?Indian Space Research Organisation ?(ISRO) branded merchandise in 2021. Subsequently, it forged collaborations with various units of the Indian Armed Forces, including The Indian Infantry, LCA Tejas, and the Flying Instructors School.