D2C Cookware retailer The Indus Valley raises $17-M led by Gaja Capital

Chennai-based D2C cookware products retailer The Indus Valley has raised USD 17 million in a funding round led by Gaja Capital, with participation from existing investors including DSG Consumer Partners, Rukam Capital and TCA (formerly The Chennai Angels). The transaction involves a mix of primary capital infusion and a secondary sale of shares by early investors.Founded by Madhumitha Uday Kumar and Jagadeesh Kumar, the company makes and retails toxin-free cookware products. The firm plans to use the new funds to expand into new product categories, strengthen its omnichannel distribution network, and invest in brand marketing.