Angel Investments
D2C fashion brand Beyoung attracts funding from Royal Family of Abu Dhabi
Udaipur-based direct-to-consumer (D2C) fashion brand Beyoung has attracted a strategic investment from Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan's royal office. The startup plans to use the funds to strengthen its market position and drive innovation to provide high-quality clothing to its customers. It also aims to open 300 stores worldwide within three years.Beyoung, founded by Shivam Soni in 2018, with a team of 200, aims to spread in Tier II, III, and IV cities. With a current GMV (gross merchandise value) of INR 150 crore and a target GMV of INR 600 crore in three years, it claims to have grown from four customers to over 3 million. Partnering with the Abu Dhabi royal family is expected to open doors to the Middle East and North Africa (MENA) region for the company.
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