Private Equity

Angel Investments

D2C focused tech startup HiYo secures $500-K

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HiYo, a direct-to-consumer (D2C) startup focused on optimising the consumer acquisition cost (CAC), has raised USD 500,000 (INR 4.1 crore). Arun Prabhudesai, CEO & founder of Armoks Media, and Shachin Bharadwaj, founder, Zeno Collectibles participated in the funding round. HiYo aims to simplify the D2C model by adding a layer of commerce to creator-led communities, thereby significantly reducing CACs. Led by Yash Garg, HiYo plans to launch at least one more brand this calendar year and expand into the consumer technology space. The startup's first brand, Faadu!, launched in March 2023 caters to communities like Shorts Break and Take a Break via means of trendy apparel. HiYo plans to extend Faadu!'s offerings to more creators.