D2C food products brand WickedGud raises Rs.20-Cr led by Orios Venture Partners

Thane-based direct-to-consumer (D2C) food products brand WickedGud has raised INR 20 crore in a funding round led by Orios Venture Partners. The round also saw participation from Asiana Fund and a clutch of existing investors. The fresh proceeds will be used to expand the firm’s distribution network, increase spending on branding and marketing, expand their product portfolio, and strengthen its core team.Co-founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud claims to sell a variety of healthy and indulgent food products. The firm’s products are made using wholesome ingredients through steaming and convection air drying (SCAD) technology.