D2C jewellery brand Giva attracts Rs.255-Cr from Premji Invest, Epiq Capital, others

Bengaluru-based D2C (direct-to-consumer) jewellery brand Giva has closed an extended Series B funding round with INR 255 crore from Premji Invest, EPIQ Capital, Edelweiss Discover Fund, and the top management of the company.The funding round, comprising 35% primary and 65% secondary investments, saw a partial exit of A91 Partners and India Quotient. With this, Giva raised a total of INR 525 crore in its Series B round.The funding will be used for offline expansion and strengthening its lab-grown diamond offerings.