D2C organic personal care brand Bella Vita raises $10-M from Ananta Capital

Mumbai-based Bella Vita Organic, a direct-to-consumer personal care startup, has raised USD 10 million in a Series A funding round from Ananta Capital, a private equity platform backed by Mumbai-based Taparia family of Famy Care Group. Bella Vita Organic manufactures and sells natural skin care, haircare, and wellness products. Currently, it has more than 55 products, including a range of fragrances and essential oils, that are sold on major e-commerce platforms as well as its own app and website.