Private Equity

Angel Investments

D2C smart electronics player Homified raises Rs.1-Cr

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Gurugram-headquartered direct-to-consumer (D2C) mart electronics and wellness technology brand Homified has raised INR 1 crore in a pre-seed funding round from Srinivasan Namala. The company will use the funds to amplify its presence through influencer collaborations and live sessions, and also expand its product line, including wellness technology. It will especially focus on massagers. Part of The Teaser Company, Homified specialises in. Its product suite includes portable blenders, aromatherapy diffusers, and magsafe chargers.