Angel Investments
D2C snacks brand Adukale raises Rs.11-Cr from Force Ventures, others
Bengaluru-based D2C (direct-to-consumer) snacks brand Adukale has raised INR 11 crore (about USD 1.3 million) in its pre-Series A funding round, led by Force Ventures. The round also saw participation from Aanya Ventures and angel investors Subrata Mitra and Radhika Pandit.The firm will use the capital to invest in manufacturing and research and development (R&D). A part of the fresh proceeds will also be deployed to scale up the number of physical outlets, expand the distribution network, and facilitate greater brand visibility.Founded in 2009 by Nagaratna Ravindra, Malathi Sharma and MS Ravindra, Adukale is an omnichannel snacking brand that sells namkeens, blended spices and instant food items. It claims to have more than 75 products and operates 20+ ‘Adukale Experience Stores’ across Bengaluru and Mysore.
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