D2C women’s apparel brand Fashor raises $5-M from Blume Ventures

Chennai-headquartered D2C (direct-to-consumer) women’s apparel brand Fashor has raised USD 5 million from Blume Ventures?. The fresh funds will be used to boost Fashor's omnichannel growth, build brand presence, and enhance its supply chain.Founded by Vikram Kankaria and Priyanka Kankaria in 2017, Fashor specialises in trendy Indian and Indo-Western clothing for women.