Digital advertising enabler Profitwheel raises $3-M from Netcore Cloud, angels

Mumbai-based SaaS startup ProfitWheel has raised $3 million in its seed round led by Netcore Cloud and from ProfitWheel co-founder, Vivek Bhargava. The remaining came from over 15 angel investors including Vallabh Bhansali of Enam Group, KRS Jamwal of Tata Group, Dinesh Agarwal from Indiamart, Prashant Gulati, Rizwan Koita, Jagdish Mathur of CitiusTech, Jimmy Mahtani from Baring Private Equity Asia, and Harish Bhal and Manish Vij of the Smile Group. ProfitWheel focuses on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world. Profitwheel helps its e-commerce clients with the best ways to engage with their most valuable customers using digital advertising. It uses the clients' first-party customer data to identify their most valuable customers and devise ways to engage them.