Digital lender Finfinity raises $2.4 M led by Mankind Pharma Promoter's Family Office

Mumbai-based Finfinity has raised USD 2.4 million (INR 22.50 crore) in a seed funding round led by the Mankind Pharma Promoter's Family Office, with participation from Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office), and others.Founded in 2023 by Pradeep Chauhan, Vijay Kadam, and Mohit Jain, Finfinity offers a range of financial products, including home, personal, auto, loan against property, and education loans.The fresh funds will be used by the company to enhance its technology platform, focusing on personalization and risk intelligence. The funds will also be allocated to expanding lender partnerships, scaling distribution, and supporting customer acquisition and brand-building initiatives, as well as increasing hiring across product, engineering, and partnerships.