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Digital lender Moneyview acquires advance salary app Jify

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Digital lender Moneyview has acquired Mumbai-headquartered early salary or on-demand salary service provider Jify.co . Jify is also backed by Accel and Nexus, existing investors in Moneyview.Jify allows employees to access a portion of their earned salary before the official payday. The platform also includes features like a Jify Salary and Benefits Card, which provides cashback and rewards for spending, and options for micro-savings, such as investing in digital gold. Post the acquisition, Jify's founders will join Moneyview.

Between Oct 21 and Aug 22, Jify had raised about USD 11 M from Accel India, Nexus Venture Partners and others.

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