Digital lending platform Kissht ropes in cricketer Sachin Tendulkar as investor
Mumbai-based digital lending startup Kissht (operated by OnEMi Technology Solutions) has onboarded former cricketer Sachin Tendulkar as its strategic investor and brand ambassador. The investment will be used to boost business and strengthen its offerings in credit financing. The collaboration would also include campaigns and marketing initiatives in which Tendulkar would participate.Founded in 2015 by Ranvir Singh and Krishnan Vishwanathan, Kissht claims to offer quick and easy access to credit at affordable interest rates.
Between July 2016 and April 2024, OnEMi Technologies had raised about USD 152 M from Endiya Partners, Ventureast, Fosun Group, Sachin Bansal, Northern Arc Capital, Trifecta Capital, SEA Fund and Vertex.For FY24, OnEMi Technologies had reported about INR 1,674 Cr in Operating Income and about INR 197 Cr in PAT.
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