Private Equity

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Digital media co Qyuki in talks to sell majority stake

Economic Times  

Qyuki Digital Media, a creator management and monetisation company, has held talks with strategic investors such as news aggregation platform Dailyhunt and music and entertainment firm Saregama, to sell a majority stake. The transaction is likely to be a mix of stock and shares and could value the company at USD 75-100 million. Some early existing investors like Chinese fund Bace Capital are looking to exit Qyuki. The Mumbai-based company has also held talks with beauty and personal care conglomerate Good Glamm Group as well as ecommerce firms Meesho and Flipkart. Qyuki focuses on helping creators monetise their content by providing different avenues and takes a predefined cut as talent management fees. It counts Info Edge Ventures, Blume Ventures and Bace Capital as investors and had raised USD 22 million so far. When it last raised a round two years ago, the firm was valued at USD 50 million.