E-commerce automation enabler NuvoRetail raises $350-K

New Delhi-based NuvoRetail has raised USD 350,000 to accelerate the development of Enlytical.ai, an AI-ML platform for e-commerce bid automation and global expansion.Enlytical.ai allows brands to manage e-commerce platforms and KPIs (key performance indicators) like sales, marketing, portfolio, content, supply chain management, pricing, and loyalty. It features an AI-driven media spend optimization engine to enhance campaign performance, budget allocation, and ROI.