E-commerce enabler Ace Turtle raises $5-M in bridge round led by Vertex Holdings

Bengaluru-based tech-led retailer Ace Turtle has raised USD 5 million in a bridge round from existing investor Vertex Holdings, with participation from its co-founders Brinder Singh and Nitin Chhabra.Founded in 2014, Ace Turtle offers a full stack of e-commerce operations from listing, payments, customer relationship management (CRM), and logistics to offline retail brands. It operates denim brands such as Lee, Wrangler, and G-Star Raw in India.The new funds will be used for expansion and to extend its cash runway ahead of a larger fundraising effort next year. The capital will also be used to accelerate the rollout of physical retail stores while continuing to grow its digital business.