E-Commerce enabler devx raises funding from Avinya Ventures

Early-stage venture capital firm Avinya Ventures has led the pre-seed funding round for devx , a Surat-based Outcome-as-a-Service (OaaS) company specialising in �headless� commerce solutions. (Headless commerce is an e-commerce architecture that separates the front end from the back end of a website)Based in Surat, devx claims to have achieved a USD 1 million ARR (annual recurring revenue) over 18 months, delivering outcomes for retail and e-commerce brands. The company uses a proprietary headless commerce SaaS platform to create omni-channel user experiences, helping brands transition from traditional platform-based systems to headless commerce modules.