E-commerce startup ElasticRun raises $300-M from SoftBank, Goldman Sachs, others

SoftBank Vision Fund 2 has led a USD 300 million investment in Pune-headquartered ElasticRun. Goldman Sachs and existing investor Prosus Ventures also participated in the Series E round, which values it at USD 1.5 Billion, making it a Unicorn. ElasticRun helps neighbourhood stores across smaller cities and towns secure inventory from top brands and working capital. It collaborates with e-commerce firms and other big brands to help these stores boost their revenues. The e-commerce firms and brands, in turn, gain access to a large market that has historically proven difficult to penetrate.