E-sports platform Let’s Game Now raises Rs.30-Cr led by Anand Mahindra, Bestvantage Investments.

Kolkata-based gaming and e-sports company Let’s Game Now has raised INR 30-Cr in a funding round backed by industrialist Anand Mahindra and Bestvantage Investments. A significant portion of the capital was contributed by an UAE-based family office. The company has also received backing from Bollywood actors Ranveer Singh and Abhishek Bachchan.Founded in 2018 by Santanu Basu and Sayantan Basu, Let’s Game Now runs online tournaments, offline gaming events and live broadcasting services, alongside gaming-led marketing for brands. It claims a reach of more than 50 million, with over 2,000 events organised and a client base of more than 30 entities across 18 countries.The company plans to use the new funds to accelerate the development of the Indian Super Gaming League. This project is a franchise-based gaming league designed to combine competitive gaming, sports, entertainment, and technology.