E-comm enabler GoKwik raises $5.5 M from Matrix India, others

New Delhi-based e-commerce enablement platform GoKwik has raised USD 5.5 million led by Matrix Partners India with participation from RTP Global and several angels. The capital will be used by GoKwik for expanding into the Middle East and North Africa, and Southeast Asia as well as hiring for its technology, data and product engineering teams. GoKwik uses AI/ML to solve problems like return-to-origin and better cash-on-delivery conversion rates for e-tailers as well as direct-to-consumer brands. Its checkout and UPI solutions help improve checkout conversion rates, ensuring higher gross merchandise value (GMV) realisations, increased profitability, reduced customer acquisition costs and increased delivery rates.