Private Equity Other Private Equity/Strategic Investments
Emami invests Rs.12-Cr more in pet care products co. Cannis Lupus
Source Economic Times (opens in a new tab)BSE Announcement (opens in a new tab)
Kolkata-headquartered FMCG firm Emami Ltd will convert loans worth INR 8.23 crore into optionally convertible debentures (OCDs) and make fresh investments worth INR 4 crore (via subscription to OCDs) in its associate company, Cannis Lupus Services, as part of its long-term growth strategy. The company has executed an agreement to subscribe to Optionally Convertible Debentures (OCDs) issued by Cannis Lupus, which operates in the pet care segment under the brand 'Fur Ball Story '.Incorporated in 2019, Gurugram-based Cannis Lupus offers ayurvedic and herbal remedies for pets under the brand Fur Ball Story . It is developing a portfolio of medicinal foods, supplements, and other pet care products. For FY25, it has recorded turnover of INR 5.10 Cr, down from INR 6.66 Cr in FY24.