Private Equity

Angel Investments

Essential food products seller Mitra bags Rs.11-Cr from Bestvantage, others

Economic Times  

Gurugram-based D2C (direct-to-consumer) FMCG startup Mitra has raised INR 11 crore (USD 1.3 million) in a pre-Series A round led by Bestvantage Investments, with participation from a Dubai-based family office (which contributed INR 5 crore). The round also saw investment from angel investors such as Arjun Vaidya (founder-V3 Ventures), Ashok Bahadur, Ajay Kumar, ex-COO of Pizza Hut, and Shatrughan Sharma.The company will use the funds to expand its newly established manufacturing unit in Mathura and Gurugram, strengthen its supply chain further, explore export opportunities in Europe and participate in strategic government tenders, including those of NAFED and Bharat Aata.Founded in 2022 by Abhishek Kaushik, Mitra is a consumer brand that offers essential goods such as flour, pulses, rice and spices at affordable prices. The company claims a network of over 300 distributors and more than 15,000 retailers, with operations across 14 locations.