PE-VC Fund Investments
Fashion accessories brand Salty raises Rs.30-Cr led by MG Investments
Direct-to-consumer (D2C) accessories brand Salty has raised INR 30.1 crore in a new funding round, led by MG Investment, with participation from existing investors Anicut Capital, All In Capital, and JK Group, as well as angel investors.Founded by Kanishka Garg, Sonaal Goel, and Twisha Gupta, Salty operates in the affordable accessories segment and primarily sells through digital channels. Salty is expanding beyond its core jewellery offerings into watches, sunglasses, scarves, belts, and bags.The new capital will be used to strengthen Salty’s core team, expand its presence across e-commerce and quick-commerce platforms, and enhance delivery speed and logistics capabilities across India. The company also intends to increase investments in creator-led collaborations, celebrity-backed product drops, and strategic brand partnerships.
In Sep-23, Salty had attracted about USD 0.65 M from All In Capital, Anicut Capital, Blume Ventures, and others.For FY24, Salty had reported about INR 9.78 Cr in Operating Income and about INR 0.44 Cr in Net Loss.
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