Feminine hygiene products maker Pee Safe raises Rs.25-Cr

Gurugram-based feminine personal hygiene firm Pee Safe has raised INR 25 crore in pre-Series B funding in a round led by entrepreneur and investor Shaival Desai and existing Series A investor Alkemi Growth Capital. Pee Safe aims to build depth in feminine hygiene and sexual wellness, and accelerate its personal care brand FURR as well as allocate funds for further R&D and product launches in the next year. The brand is also looking at raising Series B funding later this year. Pee Safe claims that its brand has seen a 70% per cent growth in the last fiscal year (FY20-21). Apart from raising USD 10 million in series B funding, Pee Safe is looking at expanding its retail presence from the current 10,000 stores to having a few franchise-owned brand exclusive stores (FOFO) to enhance the customer experience across India. The firm is building local production of toilet seat sanitisers in Europe.